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Brainstorm signs new distributor partnership with JB&A

­Madrid, Spain — May 18, 2021 Brainstorm is pleased to announce a new distributor partnership agreement has been signed with JB&A, a leading value-add distributor of broadcast, post production, and pro AV technologies to system integrators and B2B resellers across North America. Acquired by the Exertis Group in December 2020, San Rafael, CA-based JB&A has a significant presence in the Broadcast, Education, Government, House of Worship and Corporate segments, and will considerably strengthen Brainstorm’s presence in these individual markets via its indirect channel partner network across the USA and Canada.

More specifically, JB&A has initially been assigned the distribution of Edison PRO, which will be launching imminently. Through Edison PRO Brainstorm offers an affordable and easy-to-use high-end presentation tool that quickly transforms any live, online presentation, or conference session into a fully immersive experience using Augmented Reality (AR) and virtual environments..

“JB&A provides a unique approach to product and service distribution, acting as a value-added distributor,” comments Ruben Ruiz, EVP, Brainstorm, US & Canada. “They have been able to create best-of-breed product workflows at the distributor level with an extensive list of value-added channel partners, and we look forward to working with them to greatly expand Brainstorm’s footprint across North America.”

­“We are delighted to add Brainstorm to our roster of channel partners,” comments Jeff Burgess, JB&A CEO. “Virtual production and 3D graphics in AR/VR/XR are technology trends in high demand in the industry across a growing number of sectors, and Brainstorm’s best-in-class product range is an excellent fit at many different levels for many different use cases.”


About Brainstorm

Since 1993 Brainstorm Multimedia has been providing industry-leading real-time 3D graphics and virtual set solutions for all broadcast graphics types and workflows, as well as for feature film production and 3D real-time presentations. Brainstorm’s customer list includes many of the world’s leading broadcasters plus a large number of smaller and regional stations.

Brainstorm is a broadcast graphics company focused on assisting our clients to create highly engaging visual experiences for their viewers by providing the best possible graphics package and services and ensuring that they are fast, reliable and the best fit for the job at hand.

Brainstorm’s flagship product, InfinitySet, is considered the most advanced virtual set solution available in the market due to Brainstorm’s patented and award winning TrackFree™ technology. Other Brainstorm’s products are eStudio, Aston, AstonElections, Neuron and now the new Edison PRO.