JB&A logo white Pre-NAB Technology Event


Saturday, APRIL 22 & Sunday, APRIL 23

10:00 am – 8:00 pm     ( add to calendar – Outlook, iCal )



2535 S Las Vegas Blvd   |   Las Vegas, NV 89109   ( New location! )

About JB&A’s Pre-NAB Technology Event

This year’s Event will be better than ever and at a new location!


  • Come play on the largest Video Gaming Wall at NAB!!
  • Listen to industry experts at one of our live Thought Leadership Panels.
  • Request a Custom Workflow Consultation with an engineer.
  • Pore over our complete Digital Workflow Solution sets.
  • Preview the latest and greatest Technology — away from the hustle and bustle of the show floor.
  • Receive a free gift for attending.* Plus, register now to be entered into the Grand Prize Drawing for a Home Entertainment System.**

It will be an event you don’t want to miss.

*While supplies last.   **To be entered for the Grand Prize drawing, you must pre-register for the event ( RSVP ) before April 21, 2017. To win the prize drawing, you must also attend the event on April 22 or 23, 2017. Winner will be announced the week after NAB.

The JB&A Production Experience

We’re excited to announce an event unlike any we have done before! JB&A has teamed up with Pinnacle Advertising, just weeks after the airing of another one of their Super Bowl ads, to bring you an immersive event experience.

Pinnacle will be shooting, editing, creating, and distributing content live on the floor of JB&A’s Pre-NAB Technology Event.  See first-hand how one of the nations most exciting advertising firms uses JB&A technologies to propel their business forward.  As always, JB&A’s team of experts will also be on-hand to answer any questions and discuss real-world applications of some of the most advanced technologies on the market.  Come join us and be a part of the production.

Spotlight Panels, Keynotes and Trainings

PANEL – Saturday, 12pm

The Acronym Game  |  Emerging Technologies (VR, AR, 360)

Emerging technologies, who can keep them all straight? What are the major differences, and which is the best to use when telling your story? We speak with the leading experts in new media, and how to use the new “reality” to engage your audience like never before.

Panelists include: Andrew McGovern – Digital Domain 3.0; Guido Voltonina – Nokia; Bryn Mooser – Ryot; more to be announced.

TRAININGS – Saturday, 2pm & Sunday, 9am

CatDV Advanced Worker Actions

CatDV’s automation engine “Worker Node” can create customized workflows and automate the processing of your files.

The Worker Node is highly configurable. You can use it in many different ways depending on your requirements.

Come see for yourself.

PANEL – Saturday, 5pm

What’s the Hold-Up? | Real-time Content Pros and Cons

Live-streaming is the new craze, and with real-time social media interaction, it gives marketers the chance to engage with their audience first hand. But riddled with potential problems, live-on-air mistakes, is the cost of accessibility worth the risk? And how do you guarantee your content is seen? Breaking through the cloud of noise that viewers experience each day is of top of mind for marketers. We speak to brands who pioneered the live-stream game, and learn from their mistakes, so you don’t have to. We invite a round table of top marketers, brand ambassadors, and creative directors to give us tips of the trade.


Panelists include: Justin Lundstrom – Poker Central; Garreth Guiterrez – University of Florida; more to be announced.

PANEL – Sunday, 2pm

Connect the Dots | Content Distribution

Remember that squirrel video that went viral last year? That’s because we all do. But that was no happy accident.

We speak with leading digital strategists, and content creators on how they take their ideas, and turn them into deliverables. Our panelists will discuss workflows, and how technologies are used to overcome challenges faced delivering content.

Panelists include: Matt Gohl – Poudre School District; Scott Reinhart – Notre Dame Athletics; Chris Wildman – Pinnacle Advertising; Richard Crone – SportsMax at Digicel Group; Dave Clack – Square Box Systems.

KEYNOTE – Sunday, 5pm

Cord Cutting | BNC is 2016, IP is HERE

Breaking the rules and restrictions of SDI cabling.

Dr. Andrew Cross and clients using the new IP Series.

TRAINING – Sunday, 6pm

IP Video Training with NewTek

Imagine the possibilities…If your production wasn’t limited by hardware, and all of your sources and destinations could communicate.

Technology Partners

[ more partners TBA ]

ATTO: Storage connectivity & infrastructure solutions

Bluefish444: Uncompressed digital video products

BrightSign: Full HD, digital signage

Christie: DLP, LCD & 4K projectors - microtiles - LCD panels - collaboration

Ensemble Designs: BrightEye - video routing & scan conversion

Exterity - IPTV - video distribution

NewTek: TriCaster – all-in-one, live production systems + 3Play – slow motion & instant replay systems

Niagara: Streaming media appliances

Quantum StorNext: Big data storage

SNS: Shared network storage

ZeeVee: Digital HD/SD video over coax

Complete Workflow Solutions

Put your hands on the technology and sit down with our expert engineers who will guide you through solutions to your current workflow issues.


Media content management system: Manage all assets involved in rich media production. Log, tag, and find assets across your productions. Automate repetitive tasks and procedures, so you can focus on the creative process. Save money by finding and repurposing the content you already own.

Media storage system: Store and protect all media assets. Edit in place with simultaneous users and end the tide of duplicated assets forever with shared storage. Preserve your assets forever in the cloud or on tape and never worry about data loss.

Media distribution system: Distribute assets to clients, partners, and social media and communicate through one platform. Have a platform for reviewing content and getting client approvals without ever losing control of your content.

Come see the future of your production workflow and sit with an engineer so they can help map it your production world!

Featuring: CatDV, SNS, Akomi, Adder


You have the cameras, an audience, and a story. But how do you connect all the pieces, and get your show out to the masses? What else is needed to finish the event and is there a better way?

Switch, convert and manage all of your sources — from cameras to computers. Control all of your sources from a single location, record and preserve the content from local storage. Stream using your favorite CDN platform or build your own and make sure everyone gets your event — all in a mobile production kit.

Featuring: TriCaster, TalkShow, Ensemble Designs, Gefen, NewBlueFX


Presenting the many faces of digital signage — from one screen to many. Come see how to manage all of your screens whether in the cloud or on-premises. Take a look at the technology leaders all in one place.

Featuring: BrightSign, Tightrope Media Systems


Run your live production from anywhere in the facility without the bonds of SDI connectivity. Not all productions have to happen in the studio.

Learn how to maximize the use of NewTek’s NDI connectivity while preserving your production assets well after the show is over. Build a system with unlimited sources and unlimited destinations — including the cloud and beyond.

Featuring: NewTek, Adder


SLS Las Vegas

2535 S Las Vegas Blvd, Las Vegas, NV 89109 | website

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  • event is 10am - 8pm | Sat, Apr 22 & Sun, Apr 23
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