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Sales Battlecard

The primary purpose of a sales battlecard is to help salespeople, customers, and other stakeholders understand the key features, specifications, ideal customers, and benefits of a product or service, ultimately aiding in the sales process.

We understand that it can be nearly impossible to summarize an entire company’s products into one battlecard, which is why you have the option to create multiple battlecards that focus on the various product line offerings.



These battlecards are intended for Channel Partners, which can be either a Reseller, Dealer, MSP, or Systems Integrator. When submitting content for the battlecards, keep these two questions in mind.

          • How do we introduce this vendor and its products to a Channel Partner and help them see the opportunity in selling it?
          • How can the Channel Partner introduce this vendor and its products to the end user customer?